540 De Haro Street, San Francisco, CA 94107 - USA

Based in San Francisco California, at 1818 Haight Street, San Francisco, CA 94117 has been selling Rollerskates since 1975! We've sold over one million pairs of skates!, personally met thousands of rollerskaters, seen the rise of the skate industry through several roller crazes, gained a wealth of knowledge with every custom pair of rollerskates being assembled by hand for decades!

Whether you are a novice or a professional, we strive to make your skate experience the best ever! You can always rest assured that your skates will be in tip top shape with the fastest shipping times possible.

Our founder and CEO Aloysius P. Frugal (His first name is pronounced al-oo-ISH-us) is always on the lookout for the latest products and variety of skates including the finest in skating equipment available today. Each skate product is carefully selected by Aloysius P. Frugal himself based on 33 years of experience in the business. It is one of the advantages to shopping with us. He is able to find inventory at a much lower cost, passing the skate savings on to you!

Even though rollerskating is known in the mainstream as primarily a retro sport, the digital 21st century has brought about many technological refinements and actually had some major innovations. Some of them the brain child of Aloysius P. Frugal himself!

He has also created a strategic plan to implement his vision called 'APF TESTING' Mainly, consists of rigorous quality inspections & advanced lowest price determinations. His advice pamphlet states to ONLY buy rollerskates that contain the Aloysius P. Frugal rated seal of protection and make triple sure that they are "APF rated, APF priced & APF approved!"

But to keep himself face to face with your order, he personally inspects each order for imperfections or irregularities in the alignment of plates, shape of boots or wheel spin accuracy. His goal is to make sure you are getting the proper rollerskate gear for YOU at the best deal anywhere!

"I am Aloysius P. Frugal and Affordable Price is my middle name!"
- A. F 2008

Products we carry: Roller Skates, Aggressive inline skates, race and speed skates, off road skates, kids roller skates and inline skates. Don't forget all the parts and accessories.

Brands we carry: Riedell, Roller Derby, Chicago, Dominion, Razors, Roces, Remz, Sure-Grip, Carrera, Hyper, Kryptonics, Powell, John Jug, MK, Mogema, Pacer, Rock Skates, Tour Skates, Razor Scooters, Skorpion Skates and many more.